My alarm goes off early on this Easter Sunday. Although I got back to the Netherlands just a few days ago, it is time to grab my bags and hit the road. An eight hour flight takes me to Chicago, where I'll be attending both an internal meeting with our department as well as speaking at our annual customer conference Macola Evolve. Afterwards I'll be flying of to New Orleans; not necessarily around the corner from Chicago, but after crossing the Atlantic ocean distance becomes relative. The flight to Chicago is uneventful and I order an Uber to go to the Hyatt Regency downtown, where the conference will be held. The driver tells me about his life: about how he moved from India to the United States to provide better education for his children; about how he started a store in men's shoes, expanded that business to four stores and how that all came to a sudden end, when he had to undergo an open-heart-surgery after multiple heart attacks. "I had to sell my house and